AMD Ryzen: The hype train is here, but should we get on?
With a swathe of AM4 motherboards and impressive demos, it might be time to get excited.
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Assuming Ryzen's performance really is that good, the big question is: how far will AMD go down the price/performance rabbit hole? At CES, the company openly asked journalists what it should be priced at. Price an eight-core Ryzen at around £400/$500 and you bring down the cost of eight-core chips to that of a six-core—a solid move for consumers, but not one that will greatly affect mainstream performance. Price it the same as a quad-core i7-7700K—about £300/$330—and you dramatically shake up the industry. The decision is yet to be made.
"There are a lot of discussions going on," says Hallock. "We're capturing the feedback. We wanna take share, we wanna be the best price/performance option, we wanna be the first on people's minds. That's part of the bounding box for pricing discussions as well as paying off the R&D investment...We're looking at what Intel does—and we're not gonna do that. We think people want the choice, and need the choice. The market needs the choice—hopefully we can turn it around."
http://arstechnica.co.uk/gadgets/201...erboards-hype/
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