AMD Ryzen: The hype train is here, but should we get on?
With a swathe of AM4 motherboards and impressive demos, it might be time to get excited.
Assuming Ryzen's performance really is that good, the big question is: how far will AMD go down the price/performance rabbit hole? At CES, the company openly asked journalists what it should be priced at. Price an eight-core Ryzen at around £400/$500 and you bring down the cost of eight-core chips to that of a six-core—a solid move for consumers, but not one that will greatly affect mainstream performance. Price it the same as a quad-core i7-7700K—about £300/$330—and you dramatically shake up the industry. The decision is yet to be made.
"There are a lot of discussions going on," says Hallock. "We're capturing the feedback. We wanna take share, we wanna be the best price/performance option, we wanna be the first on people's minds. That's part of the bounding box for pricing discussions as well as paying off the R&D investment...We're looking at what Intel does—and we're not gonna do that. We think people want the choice, and need the choice. The market needs the choice—hopefully we can turn it around."